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Wolff Set to Divest Shareholding Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

An official representative stated: "We will be making no official statement on this. The management structure of the team will remain unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Financial Increase

The deal would represent a substantial rise in worth of the Mercedes team since Ineos acquired its share for £208 million in 2022.

This surge reflects the expansion in market values of F1 teams in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458m) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Current Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Elizabeth Cervantes

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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